Who wouldn’t want a photo with a bodybuilder at a fitness-themed booth, or with a video game character representing a gaming business? Think beyond the glasses and funny hats. Make your photo op even more appealing by incorporating fun props or costumed characters. Have a brainstorm session with your team about out-of-the-box ideas for a design that would prompt the average trade show attendee to stop by for a picture while aligning well with your brand. Another option is to commission a picture frame that uses your company’s logo and branding colors. A retractable banner or point of purchase display are two options – they easily set up anywhere and incorporate your logo and business information. Incorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. The photo helps break the ice, which can get the ball rolling with a new client. In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in some major traffic. Great branding is simply the first step to creating a trade show booth that will both spark attendees’ curiosity and be remembered. In addition to their modern trade show booth design, they add eye-catching bikes along with a QR code, allowing potential customers to connect on a technical level and keep the conversation moving online. For example, DoubleClick’s clean and simple design allows conversations to be the focal point. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community?īring your brand to life by generating an atmosphere that embodies your brand. You also help your potential customers learn about your product or service at a glance.īranding your trade show display goes beyond your logo and colors. By labeling every element of your display, you create a cohesive look that’s memorable. Branding can be just as important in your approach to creating a trade show display. It’s how you share your message and let people know what makes your business unique. You know strong branding is important in your marketing strategy. By infusing your booth with your brand and implementing some of these creative trade show booth ideas, you’ll turn your display into a beacon that draws crowds. Why spend money on a spot if you’re not going to stand out? People aren’t drawn to a dull booth that looks the same as all the others. But how do you make those potential clients stop and notice you?įorget the generic table skirt and boring curtain background. There’s a 10×10 trade show booth with your name on it. You’ve secured your spot at THE upcoming trade show – the one everyone in your industry attends.
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